Lovely Professional University
Integrated B.Tech (Mechanical) + MBA. Academic Excellence Award, 2019. Engineer's head, commercial instincts.
5 years, 2 degrees, 1 plan
Shashank Shukla · Varanasi, India
I sell rooms by day. I ship software by night.
- Started as
- Territory Sales Supervisor · MRF
- Became
- Senior BDM · MakeMyTrip
- Currently
- Assistant Manager · MMT + Founder · Digiocular
Growth at MakeMyTrip, India's #1 OTA. Vibe coder at Digiocular, my one-man studio. Aspiring PM with receipts from both shifts.
Short on time?Skip to the night shifttwo jobs, one person
Departures
Shashank InternationalPlatform 1 · Varanasi
All times ISTNo delays tonight · board flips at 19:00
click a row, it actually works
DEP 09:12 · VNS → LPU → MRF → MMT
How it started
the unfiltered route mapMRF, Raipur
29-outlet dealer network. Rs 9.8 crore of demand forecast every month. I was 21 and responsible for the number being right.
tyres teach you respect for forecasts
RS 9.8 CR / MOMakeMyTrip, Varanasi
Senior BDM to Assistant Manager. 200+ hotel portfolio. Region Star Award twice. The market I grew up in became the market I grow.
promoted Jan 2025
Digiocular, after dark
Client sites became products. Products became a studio. One vibe coder, a design eye, and a deploy button. 22+ projects shipped.
the night shift pays in skills
and then the sun set...
Day Work · MakeMyTrip
The MakeMyTrip file
field reports, not a job description
room-night growth, OND '25 vs '24
GMV growth, same period
hotels in owned portfolio
Region Star Award (East Region)
Region Star · East Region
FIELD REPORT 01ONCE IN 12 YEARS. ONE WINDOW.
MahaKumbh 2025: one window, 36 hotels
Problem
A once-in-12-years pilgrim wave was coming. The city's supply was not contracted. The deadline could not move; the Kumbh does not wait for paperwork.
Strategy
Ran a 0-to-1 contracting blitz: 36 hotels and guest houses signed, onboarded, and armed with Sponsored Listings, Override Commissions and Packages before the window shut.
Impact
36 properties live before the ghats filled. The surge fed a 37% room-night and 25% GMV year across the portfolio.
hotels onboarded 0-to-1
36 hotels before the ghats filledFIELD REPORT 02
UP East: supply where the map was blank
Problem
Mirzapur, Jaunpur, Robertsganj: real travel demand, zero MMT supply, zero playbook.
Strategy
Market research, partner discovery, and go-to-market from nothing. City by city, property by property.
Impact
Three Tier-2/3 markets live on the platform in previously unserved territory.
UP East · new supply
then the clock hit 19:00
SHIFT CHANGE
NOW CALLING
18:47IST
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scroll · the board flips at 19:00
same name, other sky
SHASHANK
shift badal gaya. ab asli kaam.21:00 IST
21:00 IST · THE SECOND SHIFT
Same person.
Different terminal.
lamp on, notifications off. ab shuru.
tonight's totals, running
projects shipped
businesses on ReviewWala
WhatsApp open rate
PageSpeed on client sites
The shipped wall
green stamp = live right now, not "coming soon"
Lead Finder
IN PRODUCTIONPremium-service leads from 90+ metros, scored and ranked. GMB audits + subscriptions built in.
Shree Ganesha Palace
heritage hotel, craft in progressIN BUILD
4-star heritage hotel, Varanasi. Full brand site, in build.
git log, annotated
Four products, commit by commit
~/digiocular $ git log --grep=leadfinder
Lead Finder: the engine that feeds the studio
- problem:
Agency prospecting is manual, repetitive, and full of guesswork.
- strategy:
Automated scoring of premium-service leads across 90+ international metros, plus Google Business Profile audits, cron-driven pipelines, e-sign and subscription billing built in.
- impact:
It fills Digiocular's own pipeline. Client retention sits at 100%.
client retentionautomated cron pipelines
eat your own dog food
~/digiocular $ git log --grep=reviewwala
ReviewWala: reviews over WhatsApp
- problem:
Indian SMBs beg customers for Google reviews by hand. Email asks die unread.
- strategy:
WhatsApp-native review capture. 92% open rates make the ask actually land.
- impact:
260+ businesses using it. Average rating lift of +0.8 stars.
businessesWhatsApp open rate
+0.8 stars, average
~/digiocular $ git log --grep=tasks
Digiocular Tasks: Notion x Linear, one tool
- problem:
Teams write in Notion and track in Linear or Plane. Two tools, one workflow, constant tab tax.
- strategy:
Built both halves in one product: collaborative editor plus board, list and calendar views, cmd-K everywhere, light and dark, billing-ready.
- impact:
Production SaaS running at tasks.digiocular.in. Built end to end by one person.
views: board, list, calendarperson team
write like Notion, ship like Linear
~/digiocular $ git log --grep=vectorcite
VectorCite: get cited by AI answers
- problem:
Search is turning into AI answers. Brands that rank on Google are invisible inside ChatGPT, Perplexity and AI Overviews.
- strategy:
Building an AEO plus GEO platform: track when the AI engines cite a brand, find the gaps, restructure content so the answers start quoting it.
- impact:
In build. Already steering Digiocular's AEO service line across 6 AI answer engines.
AI answer engines trackedcurrently building
rank where the answers are written
22:30THE OVERLAP
The overlapis the point
same brain, both shifts
Every night product is a day lesson wearing different clothes.
same brain, both shifts
DAYPitching 200+ hotel owners
NIGHTHotel & resort sites that convert
DAYRate-plan experiments (D0, Early Bird, dynamic)
NIGHTLead Finder scoring models
DAYWhatsApp supply communication
NIGHTReviewWala's 92% open rate
DAYDemand forecasting since MRF
NIGHTVARAHA's trading console
DAYLiving inside search funnels
NIGHTVectorCite: cited by AI answers
TRIAL BALANCE · 22:30 IST
GROWTH (day)
BUILD (night)
0137% room nights
22+ projects shipped
0225% GMV
3 SaaS products
0336-hotel Kumbh launch
260+ businesses served
043 cities 0-to-1
100% client retention
05Region Star x2
98/100 PageSpeed
BOTH SIDES TALLY ✓
Hire the growth guy.
The builder shows up free.
END OF SHIFT REPORT · 23:59 IST
Filed by Shashank Shukla · Varanasi, IN · both shifts
- Room-night growth, OND '25 vs '24+37%
- GMV growth, same period+25%
- Hotels onboarded for MahaKumbh 202536
- Tier-2/3 cities launched 0-to-13
- Hotel portfolio owned end-to-end200+
- Region Star Awards, MMT East2
- Monthly forecast handled at MRFRs 9.8 Cr
- Projects shipped at Digiocular22+
- SaaS products in production3
- Businesses on ReviewWala260+
- Client retention100%
- Balancecompounding
checked twice, both shifts
23:59 IST · Final call
The night build is still running.
Looking for growth, product or marketplace roles where both shifts compound. Or a website that actually converts. Either shift, same person.
+91 70871 85551 · Varanasi, India
Clocking out. 23:59.
SHIFT COMPLETEBye. Hope the other portfolios are less alive.